Rick Born


Aetna Better Health of Louisiana, MCO

Capital Region
Geo Area
Region 2


Rick is the CEO of Aetna Better Health of Louisiana, MCO for Healthy Louisiana’s Medicaid program, responsible for leading the plan to best in class services for more than 117,000 members.

Rick has 33 years’ experience as a strategic/financial/operational executive including 20 years’
experience with health plan related matrix organizations in various roles as CEO, COO and CFO.

He has an extensive health plan background including managed care product development and operations for Commercial, Exchange, Medicaid, and Medicare Advantage product lines. Prior to Aetna, he worked as COO with Health Alliance Medical Plans where he implemented multiple Medicare Advantage risk-sharing agreements in multiple states. He’s worked for multiple provider-owned health plans.

Additionally, he worked for an OB/GYN clinic and Orthopedics clinic. Rick has planned and directed all aspects of a company’s operational policies, objectives and initiatives and has developed business strategies that provided revenue growth and increased profitability.
Rick earned his MBA from St. Louis University and his BSBA from the University of
Evansville. He is also a CPA (inactive) and a Certified Managed Care Executive (CMCE)