Malcolm Smoak

President and Chief Operating Officer
Southwestern Electric Power Company
Geo Area
Region 7

Albert M. Smoak is president and chief operating officer for Southwestern Electric Power Company, which serves more than 530,000 customers in Arkansas, Louisiana and Texas. As president and COO, he is responsible for the operations and engineering of SWEPCO’s power grid, customer services, regulatory and financial strategies, as well as external affairs and communications.
Smoak joined SWEPCO in 1984 as a distribution engineer in Shreveport, La. He has served in a variety of management roles in the metering, operations and engineering functions. Smoak was vice president of Distribution Region Operations from 2004 to 2018.
He holds a bachelor of science degree in electrical engineering from Louisiana Tech University. He completed executive management programs at Louisiana State University and The Ohio State University.
Smoak is a registered professional engineer in Louisiana. He is a member of the Institute of Electrical and Electronics Engineers, and past president of the Shreveport Chapter. He is a past member of the Louisiana Tech Engineering and Science Foundation, and is currently serving as a member of the Louisiana Tech Electrical Engineering Advisory Board. Since 2005, Smoak has been a principal member of the National Electrical Safety Code, Subcommittee 8, representing the National Society of Professional Engineers. He is a board member of Shreveport Green, a non-profit organization dedicated to improving the city's environment.
Smoak and his wife Janice live in Benton, Louisiana.